maven
Adtechnacity Campaign Management Platform
Adtechnacity is a fast-growing company that specializes in paid traffic acquisition at scale for a variety of brands and publishers.
ROLE
I was assigned this mission in 2018 for Adtechnacity Atlanta, GA. My role was to redesign the main product. I collaborated with product managers, engineers, and stakeholders on the execution and ship of the product.
THE PROBLEM
After solving the responsive design issues of the previous UI, adtechnacity desired a redesign for its main product Maven using the new design language of the design system and also fix some UX issues of the previous solution.
PRODUCT GOAL
PRODUCT
GOAL
Build a web experience that makes it simple for clients and the company monitor performance of campaigns, including creation and management.
BUSINESS GOALS
BUSINESS
GOALS
Build a web experience that makes it simple for brands, publishers and the company reach the right audiences and maximimize ROI.
Craft a custom-built technology that drives the KPIs that matter most to the clients.
SOLUTIONS
LOGIN
REPORTS & MANAGE
DETAILS
FORMS
