icarus

Adtechnacity is a fast-growing company that specializes in paid traffic acquisition at scale for a variety of brands and publishers.

I was assigned this mission in 2018 for Adtechnacity Atlanta, GA. My role was to design the new brand for the product. I collaborated with product managers, and stakeholders on the execution and ship of the product.

I decided to go with a monospace font because the relation between software and cryptocurrencies.

The first exhibits security and confidence. And the second is the color of money, it gives a feeling of wealth and harmony.