adtechnacity
design_system

Adtechnacity Design System
Design System for building sites or apps which follow the same experience from beginning to end, making them as one and different at the same time; belonging to the same entity but each one with its own characteristics.
ROLE
I was assigned this mission in 2018 for Adtechnacity Atlanta, GA. My role was to lead design and development. I collaborated with product managers, engineers, and stakeholders on the execution and ship of the product.
THE PROBLEM
Adtechnacity wanted to create a new design language and experience for its main product Maven which previous design was inconsistent and didn’t follow a well designed pattern of UI elements.
DATE
2018 - 2022
TYPE
Design System
ON THE WEB
Adtechnacity Design System
COMPANY
Adtechnacity

PRODUCT

GOAL
Build a system which allows the company to easily maintain main product and gives the ability to create new products ideas based on it.
BUSINESS

GOALS
Have the same language and experience through a variety of products.
Ease the development process of concepts.

USERS

DESIGNER

NEEDS

Provide a way to ease the development of tasks.

Wants engineers to think less about design related work.

Wants consistency through the UI.

PAINS

Not getting exactly what was designed for the frontend.

ENGINEER

NEEDS

Needs a way to ease the development of tasks.

Wants to focus on development, not design related work.

Wants minimal interaction with mark up and styles.

PAINS

Getting pixel perfect designs on the frontend.

Getting stuck on responsiveness issues.

吠える

adtechnacity
design_system